SEM Course: Search Engine Marketing Certification
Are you interested in creating ads that convert? OR Do you share a flair for internet marketing?
Master-art of promoting products through well-targeted paid ads, enroll in for SEM Course at Scholar Study Solution, No.1 SEM course institute in Kashipur.
Search Engine Marketing is the right course for you to pursue.
Let’s understand what search engine marketing is.
What is Search Engine Marketing (SEM)?
Search Engine Marketing is internet marketing that primarily involves improving the visibility of a business online through paid advertising. It leverages both off-page and on-page techniques of marketing. The two main types of SEM–SEO (Search Engine Optimization) and PPC (Pay Per Click) work together to maximize traffic on the website and generate brand awareness.
Eligibility for SEM Course
- Individuals interested in making a career in digital marketing or wish to improve the online visibility of a business firm.
- The candidates should be familiar with operating systems and the internet
- Basic understanding of the English language
Careers in SEM: SEM course in Kashipur
The discipline of SEM is relatively expanding to fresh horizons in the marketing world. A pool of SEM experts is required in both the traditional and modern marketing world.
SEM involves implementing different paid and organic strategies to improve a business’s visibility on search engines like Bing and Google.
SEM specialist helps a business firm in establishing a business presence online and grants an edge over competitors with creativity. SEM specialist’s role is to understand what they can control and use their knowledge to improve the business’s presence online.
Your experience with SEM or search engine marketing translates into other channels like SEO, mobile, video, affiliate, web analytics and programming advertising, database management, A/B testing, and reporting.
You can adopt different fields after SEM Course certification like:
- SEM management
- SEM consultant
- SEM specialist
The job of an SEM specialist:
- Managing campaigns and estimating monthly costs
- Identifying trends and insights for ensuring high ROI
- Analyzing and tracking PPC and website analytics
- Optimize pages and copies for ad
- Research competitor’s advertising links
At Scholar Study Solution, we help students get a grasp over SEM course contents and develop bid management, crafting PPC campaigns across search engines, analyzing trends, etc. for grabbing an excellent job offer or working as a freelancer.
SEM Course Syllabus
- Search engine Marketing overview
- Pay Per Click Overview
- Strategizing PPC campaigns
- Market analysis
- Bid setting and management
- Ad copy writing
- Campaign management
- Creating landing pages
- Decipher user psychology
- Performance tracking
- A/B Testing
- Reporting and Analysis
- SEM tools
Duration: 1 Month
Benefits of SEM Course
- Learn to target a specific set of customers for your products/services
- Craft a coherent message that gets across your audience
- Expand your geographical reach
- Increase your target audience
Why Enroll in at Scholar Study Solution?
- Free access to SEM tools
- Live projects to work on
- Free domain
- Live interactive classes
- 1:1 attention
- Industry expert tutors
- 24*7 support